A letter from our CEO


Hello all…I hope you and your family are staying safe,

It is with great pride that I am announcing our newest acquisition Fusion Muscle. It is a company that I have personally used and been familiar with for decades. A brand that is known unanimously across the country in gyms and health stores alike. Sire Bioscience has now taken full control of Fusion Muscle, an amazing 22-year-old Canadian sports nutrition company. This is a very exciting time, and we are all looking forward to expanding both Fusion’s line of offerings as well as moving it into multiple new locations.

Where the potential truly lies in the acquisition is the new CBD-infused products that we will be able to launch under the Fusion brand. The existing framework and supply chain that has now come available to Sire is invaluable. It will allow us to launch multiple products to market as soon as CBD products are available via Cannabis Health Products regulations. This acquisition will provide speed to market, distribution in 800 retail locations, as well as a strong social media presence, strengthening our Direct to Consumer (DTC) strategy. 

I also wanted to take this opportunity to sincerely thank our shareholders for both their loyalty and patience. I appreciate all of you who have supported our vision and who also believe strongly in our team. The most amazing part of this journey to date has been assembling the most incredible group of professionals that I have ever been a part of. Over the coming weeks, I will be doing a video series to fill you all in on what we have been up to, and also to properly introduce all team members to you. At Sire we believe in building a long-term sustainable business, and that can only be done with a team of excellent individuals to support it.

You can learn more about this fantastic brand on fusionmuscle.com or via instagram @fusionmuscle.



Brian Polla
Founder & CEO