Dear SIRE family,

As we continue to execute on our brand developments, opening up new sales channels and scaling our operations we have not lost sight on the big picture goal we are working towards. We have made great strides putting the puzzle pieces together and would like to give you a quick update on the current state of the proposed Cannabis Health Products (CHP) regulatory framework.
To refresh: SIRE's overarching strategy is to build strong credible brands focused on different markets: sports nutrition, plant-based, pet, etc, and then use those channels to introduce cannabinoid offerings. The scope of the offerings, CBD, format, etc. will be determined by the Health Canada playbook which has yet to be released. BUT, we are getting closer! Health Canada has provided an updated status and timeline you can review via the official link below.
We’re on the job!