Mississauga, June 23, 2020 – Sire Bioscience Inc. (“SIRE”) (CSE:SIRE) (OTC:BLLXF) (FSE:BR1B) (“Sire” or the “Company”) – Fusion Nutrition Inc., a leading sports nutrition company based in Canada and a recent acquisition of SIRE, has unveiled its 1st ONES First Responder Appreciation Program to give back to our community’s finest. The program supports police officers, firefighters, EMTs (emergency medical technicians), and paramedics, as well as doctors, nurses, and other healthcare professionals who – now, more than ever – go above and beyond to keep us safe.
The 1st ONES program consists of two main components. First, Fusion has partnered with Boots on the Ground, a non-profit organization that helps first responders who are suffering from PTSD or other stress-related issues. When people buy Fusion products through the 1st ONES program, 10% of all sales will go directly to Boots on the Ground. Knowing that first responders face trauma and stress that most of us will never know, the Boots on the Ground team provides confidential, anonymous, and 24/7 peer support.
Second, the 1st ONES program will provide first responders and other frontliners with exclusive Fusion product discounts and giveaways. This applies to Fusion’s wide range of supplements, including protein powder, pre- and post-workout supplements, and more.
“This program has been in the works for a while, and we’re so excited to see it launch,” says Brian Polla, SIRE CEO. “We have nothing but gratitude and respect for the first responders and frontliners who put themselves in harm’s way for the safety of others. Through our 1st ONES program, we’re happy to give back through donations and products.”
Polla is hoping that people will share news of the 1st ONES program so that more first responders and frontliners can benefit from it. Members of the Peel Regional Police are already proudly supporting the cause.
“I’m thrilled to support the 1st ONES program, which strengthens our community and celebrates everyday heroes,” says Nishan Duraiappah, Peel Chief of Police. “In the 25 years that I’ve worked in public safety, I have yet to meet a more dedicated group of people than first responders and frontliners. Today and beyond, let’s appreciate all that they do in helping to keep us safe and well.”
To learn more about the 1st ONES program or to help give back, visit fusionmuscle.com/1stones.
About Fusion Nutrition Inc.
Founded in 1998, FUSION is a Canadian-based, leading supplement company with national distribution. It currently hosts up to 12 brands, including some of the fastest-growing supplements in Canada and numerous category leaders sold in Canada's top five retailers. FUSION products are developed using the latest research available, with the goal of providing maximum efficacy by supporting the human body in its own natural processes.
About Sire Bioscience Inc.
SIRE's principal business activity is to engage in the investment, production of, development of hemp and CBD and non-CBD products. SIRE has its wholly owned facility in Leamington, Ontario. The land parcel includes 50 acres of prime horticultural land, with a 160,000 sq. ft. facility of combined greenhouse and indoor space. SIRE's goal is to become a vertically integrated CPG life science company with its "House of Brands" offering.
SIRE is headquartered in Mississauga, Ontario and is managed by a group of successful entrepreneurs who have extensive experience in the areas of consumer packaged goods, manufacturing, logistics, and distribution.
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