Welcome to our House of Brands
SIRE BIOSCIENCE, acting as the masterbrand, will house a variety of line extensions. Each line (brand) will deliver a different cannabis function or experience to the user, offering the confidence of being a premium product as it is housed by SIRE.
With SIRE as the masterbrand and managing the line extensions, all products are assured to meet our high standards. Everything produced within our house of brands will follow the same principles as the masterbrand. Products will be premium-quality while being attainable for all customers, and potential customers. Additionally, with SIRE as the umbrella, each line extension will benefit from our established brand messages, making them recognizable and more efficient to roll-out.
WE WANT TO CREATE AN ASPIRATIONAL LIFESTYLE AROUND THE SIRE BIOSCIENCE HOUSE OF BRANDS.
SIRE BIOSCIENCE, and all of our line extensions, pride ourselves on living up to a variety of principles, including:
Value-focused and trustworthy. Each brand and product will deliver exceptional value and will maintain the integrity of SIRE.
Customization. As legalization allows, SIRE will work to provide unique sub-brands to support different price points, formats, and usages for our customers.
Education. SIRE will provide applicable information, avoiding the use of industry jargon, to demystify the cannabis landscape for new customers, making it more accessible to all. To aid in the selection of the perfect product, detailed information will point customers in the right direction to meet their specific wants and needs.
Inspiration. An engaging, aspirational lifestyle presence will be created online to circumnavigate the packaging limitations which will be governed by regulations.
Recruiting Expert Users. In order to reach existing users, who may feel loyal to their current “budtender”, more detailed and educational information will be provided. This may include a variety of factors including, but not limited to, flavours, strain breakdown, and potential effects.
Gender Neutrality. A gender-neutral brand will be created and carried through all lines, as recreational cannabis does not differ greatly between males and females.
Flexibility. As the landscape of recreational cannabis is expected to change rapidly, having the ability to respond quickly and seamlessly behind the scenes is imperative. This will allow us to offer new products as legislation permits.
BUT NOT OUT OF REACH
BUT NOT CONDESCENDING